New tourism campaign to attract youth to the South West

Tourism Australia has launched a new youth campaign, Aussie News Today, helping to attract more young people to the South West.

Aussie News Today will capture humorous and interesting stories about Australia and share them with young people through Tourism Australia’s digital channels.

In addition, eight winners of a competition announced earlier this year will travel around Australia in campervans collecting stories for Aussie News Today.

Member for Forrest Nola Marino said the campaign would attract more young travellers to the South West.

“Aussie News Today aims to make Australia the most desirable destination in the world for youth travellers,” Mrs Marino said.

“The campaign will initially focus on four of Australia’s largest youth markets – the UK, France, Germany and Italy.”

Mrs Marino said the new campaign offered a great chance for local businesses to showcase the region.

“I encourage South West tourism businesses to get involved in the campaign and submit their news ideas to #AussieNewsToday,” Mrs Marino said.

“This is a great opportunity to showcase our beautiful area and the amazing experiences to attract more tourists.”

This is the third in a series of youth and working holiday maker (WHM) campaigns funded through an additional $10 million provided to Tourism Australia as part of the Turnbull Government’s WHM reform package.

“Young people are a critical market for Australia, representing a quarter of arrivals and almost half of all international visitor spend,” Mrs Marino said.

“Young travellers and working holiday makers go further, spend more per trip and stay longer than other travellers – so we want to attract more of them to the South West.

“In addition, just over half of all youth are repeat visitors to Australia.