Margaret River set to boost international appeal

The Margaret River wine region is set to receive an economic boost through increased international tourist numbers, after being successful in securing funding through the Turnbull Government’s International Wine Tourism Competitive Grants Programme.

Member for Forrest Nola Marino congratulated the Margaret River Wine Association Inc on their project idea to deliver an integrated marketing campaign to be supported by $250,000 in grant funding from the Turnbull Government’s Export and Regional Wine Support Package.

“This grant will help attract more international tourists to the South West,” Mrs Marino said.

“This is great news for local producers and the local economy.

“The marketing campaign includes product development workshops, an inbound familiarisation program, a digital and public relations campaign and Singapore in-market events.

“By enhancing the wine tourism experiences of international visitors, we are helping grow wine exports and further bolstering the region’s excellent wine reputation at an international level.

“It is essential we show our visitors a great time and they get to enjoy a first-hand our premium food and wine in the place it is made.

“Our wine region has a great story to tell and we want to tell it to the increasing number of international visitors who are making the trip to Australian shores to enjoy the South West’s wines.”

The International Wine Tourism Competitive Grants forms part of the Turnbull Government’s $50 million Export and Regional Wine Support Package, a three–year strategy to increase the value of wine exports to a record $3.5 billion and attract an additional 40,000 international tourists to Australian wine regions.

For more information on the Export and Regional Wine Support Package visit wineaustralia.com/whats-happening/export-and-regional-wine-support-package